This 1999 Salon.com article on corporate naming practices is a great read, even ten years later (thanks to Isaac for the link).
Disclosure: I preferred the name Cardinal over Firefox and I work for a company called silverorange.
This 1999 Salon.com article on corporate naming practices is a great read, even ten years later (thanks to Isaac for the link).
Disclosure: I preferred the name Cardinal over Firefox and I work for a company called silverorange.
Comments
MrCorey - November 22, 2009 10:43 pm
I was a bit put out when the Phoenix name was dropped. I thought that it was quite appropriate at the time.
Paige Wakefield - February 22, 2010 11:48 pm
That was a good read! Puts me in mind of all of the name changes Verizon telephone has gone through!