I found this link on Slashdot, and found it interesting.

There is work going on to make our TVs push ads that target us individually. I guess we’ll fill out forms, dial a number when we see something we like, or something like that until the Man figures out what we we’re most likely to buy, then shows it on TV.

At first I didn’t like that concept. But. I realized, commercials are much more tolerable if they are amusing. Could I convince the Man that I’m all about beer and need thier comercials? Could I request commercials, say, by writing them a letter saying “I’d sure love a powerful, singing toaster that can download toast recipes at 128kps” and get the cool commercials?

As long as we have to watch commercials, they might as well be tailored to suit us.