Did you know:
- Google gives more weights to links that are bold or have a larger relative font size?
- Google uses the text in links to a page to help rank that page? As they "often provide more accurate descriptions of web pages than the pages themselves."
This all comes from an academic paper written by Sergey Brin and Lawrence Page, now the CEO and President of Google, respectively. Their paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine (PDF) outlines the concepts that make Google better than other search engines.
There are a few pages that you will gloss over if you aren't interested in database design. However, this document is interesting for the average reader in much the same way as Discovery Channel shows about epic engineering projects can be.
Tonight, print off the 20-page PDF file and read it in bed.
Comments
coolbreeze - June 23, 2001 10:15 am
on a related note, check out my rant about putting on shows at the upei barn.
and everyone who missed the show last night is a playa-hata because it was the fucking party of the millenium.
Jevon MacDonald - June 23, 2001 10:38 am
Hey Coolbreeze, Consider the Google AdWords option. It's cheap and effective.
Jeff Coll - June 23, 2001 1:00 pm
I just mowed my lawn.