I can’t buy it if I don’t know what it is

Despite being an unfortunate Amazon.com rip-off (and we all know how much I hate rip-offs) Startech, a computer accessory manufacturer, has an exemplary website in terms simplicity, product information, and something which is often overlooked, high quality, hi-res, kick-ass product photography.

Earth to other e-commerce sites: I’ve never seen product shots this good. It doesn’t cost much to get a decent digital camera folks. Especially after you’ve spent hundreds of thousands on your website and millions on marketing. I can’t buy it if I don’t know what it is.

They have actual customer service and very handy product finding wizards. You can’t order directly, but my local reseller is just down the street.

When it comes to useful product info on e-commerce sites, some big players just don’t get it. Check out this laughable details page for a similar product at OnVia.