IDEO is the über-cool corporation, complete with corporate identity hand made by the logo master Paul Rand (you might know some of his logos: IBM, ABC, Westinghouse), that designed such ass-kicking consumer electronic as the Palm V and the Handspring Visor.
They have a bunch of smart asses working around the clock coming up with cool stuff (just what we need more of, don't you think).
I particularly recommend checking out the Identity Card Project (see link on the front page) and the space vacuum.
Comments
Steven Garrity - December 16, 2001 6:41 PM
Just finished Paul Rand's Design, Form, and Chaos in which he discusses the creation of the IBM, UPS, NeXT, ABC, and Ideo logos. Very cool.