taking aim at the brand bullies

no logoJust finished reading No Logo: Taking Aim at the Brand Bullies by Naomi Klein. It was an interesting book about the “brands, not products” phenomenon and provided a balanced historical look at the culture-jamming movement. Klein was careful to distance herself from organizations such as Adbusters that, despite earning my readership and respect, receive some much-needed criticism.

While interesting, No Logo does tend to drag a bit with an encyclopaedic style as is pointed out in a fine Slashdot review.

This probably shouldn’t matter, but I was drawn to the book in part by the fact that Klein is the wife of Avi Lewis who stands alone in the field of intelligent Canadian TV as host of the CBC’s Counterspin (Ralph Benmurgi is pretty cool too but I don’t know if he’s still on the air).